For many reasons, the midst of a pandemic might not seem like prime time for selling all or part of your business. Uncertainty is high, and COVID-related slowdowns may have devalued companies from what they would have been worth to a buyer in 2019. So it’s no surprise that a lot of owners assume they need to get things back to pre-pandemic levels to maximize a potential sale. Plus, many are coming off their best year in 2019 and don't want to sell in a down market. Worse, not only are many owners unsure about selling, they’re also hesitant to make any significant investments in their businesses—with the persistent uncertainty in the current market, they see it as too much of a risk.